Hey BRO, whaddup?

If you visit Nagaland, one thing you may notice on the drive from Dimapur to Kohima are signs along the highway issuing warnings to drivers. They generally start with 'Bro' and are followed by the usual 'Watch your speed' or 'No mobile while driving'.

Some even extend into the realm of the philosophical, with sayings like 'Money Isn't Everything'.

But if your initial impression - like mine was - is that these signs are trying to appeal to younger male drivers and / or are being sexist in assuming all drivers are male, think again.

'BRO' just stands for 'Border Roads Organisation'.

Still I can't help but feel that the sign makers are aware that 'BRO' is read as 'Bro' and are using it to their advantage, sexist as it may be.